In the highly mediated modern society, the mobile phone can probably become the most representative technology product. The functions of mobile phones cover almost all aspects of life. We use it to make calls, use it to take pictures, and use it to navigate... "The medium is an extension of people", McLuhan's popular remarks have been most apt on mobile phones. verify. However, a simple look back in history reveals that some of the features required by today's mobile phones were initially completely absent from this technological product.
Until the 1990s, the core criterion for measuring the pros and cons of mobile phone products was still good instant communication quality, and now one of the most important factors when people buy a mobile phone - taking pictures , was introduced Fax List in 2000 with Sharp's first built- in mobile phone. The new features of the camera phone J-SH04 appeared only after the introduction . From an instant messaging tool to an "instant camera tool", where did people's demand for mobile phone photography come from? How is the importance of the camera function in people's daily life shaped? Back in life, it is not difficult to find that advertising plays an extremely important role.
Although most users cannot tell exactly how a technology product works, they have a near-natural understanding of how to use these technologies and in what scenarios. The source of this cognition, in fact, often comes from the guidance of advertising . In advertisements, people can always see the "instructions" of a product in a particularly straightforward way. Night scene shooting and large-aperture portrait shooting are repeated in mobile phone advertisements.