Influencer marketing is one of the hottest trends right now. But for many brands, it seems difficult to use. How are you supposed to get influencers to employee contact list post about your business? How do you find accounts that match your brand goals? How can your business stand out in a sea of other big brands? If you're feeling stumped by these questions, you're not alone — and the answer might be closer to employee contact list home than you think. Consider the world of micro-influencers and how they can help your brand. What are micro-influencers? An influencer is a prominent public figure who has considerable influence in society (like Kim Kardashian or Chrissy Teigen).
A micro-influencer is the same thing but on a smaller scale. Micro-influencers typically have massive influence with niche audiences due to employee contact list their expertise or location. For example, your local weather forecaster may be a micro-influencer because they're easily recognizable around town, but not well known outside of your community. Beauty bloggers, vloggers, gamers, health experts, and foodies all have their own community of micro-influencers who have solid reputations in the employee contact list niche. Micro-influencers can also be found in the business world. They are authors, speakers and innovators who cause a stir in a specific field. Although micro-influencers are incredibly diverse, there is some confusion about what constitutes.
A micro-influencer. Scrunch defines a micro-influencer as someone with 2,000 to 50,000 fans. Meanwhile, Buffer says anyone with 10,000 followers or less counts. Does that mean someone who calls 200 counts? What about someone on the verge of 10,000? The actual definition of a micro-influencer is vague because the limits of influencers depend on which brands are willing to employee contact list pay them. If a brand wants to work with a few dozen micro-influencers with 500 social media followers, that's their strategic choice. Why micro-influencers are powerful There are many benefits to employee contact list working with micro-influencers to promote your brand.