This is the sad reality. The relationship between a blogger and his reader will find an end one day. With what it costs to get a reader, it is even harder to accept that one day they will leave. It is one of the conclusions that I am having thanks to the survey that I am carrying out these days about my blog and blogging . Reader and Blogger Fotolia photo rights Of the first blogs I read 9 years ago, now I am no longer actively following any of them. Unsubscribing as a subscriber does not necessarily have to mean leaving a blog.
It is not good to start from oneself and generalize consumer email list but there are good reasons of common sense that make me reach the initial conclusion. Why a reader leaves a blogger The relationship between reader and blogger can sometimes be one of love and hate. Sometimes I forget that those who read me have expectations and I should not relax because each post counts so as not to disappoint. It doesn't always depend on the blogger because sometimes you just have to let a reader go because what you write doesn't depend on you anymore. Tastes and interests change Each human being evolves based on the decisions he makes and the experiences he acquires thanks to them. In my case he played soccer almost every day until he was 24 years old.
Now it's been months or even years since I've set foot in a field. My interests and with it my priorities have changed. Soccer is no longer one of them. The reader has learned what he wanted A blogger cannot necessarily teach you new things ad infinitum. There may come a point where the reader knows more than the author himself. It is when the student could give classes to the teacher. Many bloggers do not evolve enough and do not renew or expand their knowledge, so the time comes when the reader's level of learning is very low. How a blogger abandons his readers In other cases the "fault" is not the reader. The blogger can also change his interests, so these lead him to make decisions that go against the preferences of his audience. blog abandonment Although the abandonment rate of a blog is much more important during the first 12 months, there are also many bloggers who decide to abandon their blogs in later stages.
This was the case of Blog uismo , a site about blogging and social networks that I acquired a year ago. This blog has been one of the few in Spanish that I had followed for a while. The author decided to abandon the project after 3 years when the web reached almost 1,000 daily visits. Violent blog marketing Few bloggers launch with the idea that one day they will have many visitors. Advertisers contact them and suddenly they realize that they can earn a lot or at least some money with an activity that they are doing until then for pure pleasure. Sometimes the change can be violent. There needs to be a transition phase so that readers don't run away because they feel commercialized. It can be understood that the blogger wants to earn money with his activity but it should be done in a completely transparent and honest process so that the acceptance rate is higher.