Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand's favour.
Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles Cork Used Bicycles Shop it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.
The tools include:
1. Facebook Marketing
2. Digital Campaigns
3. Search Engine Optimization
4. Content Marketing
5. Influencer Marketing
Let us Look at a few examples of Digital Marketing:
A. Kitkat hit it big with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing to the new jingle was quite a rage. It brought great popularity to the brand image of Kitkat.
B. Kellogg's launched their digital campaign using Stranger Things on Netflix. We saw in the series how Eleven was obsessed with Kellogg's Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the brand.
Which one Should you go for?
The market conditions are reflective of the cut throat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.
Despite having different channels,both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price,Product, Place and Promotion,is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing.While SEO, SMM, etc are great ways of reaching people's computer screens but there exists a world beyond that which can be reached through the facets of traditional marketing.